LISTING OPTIMIZATION
A product listing is a page on a website that presents a list of products based on a category or search query ''. This page is an essential element of the eCommerce experience as it funnels site visitors to product detail pages and is closer to conversion.
WHY IS PRODUCT LISTING IMPORTANT?
A well-designed product listing can significantly increase the profits of an eCommerce company. Customers can easily find the product they need, check its characteristics in detail, compare it with other offers, view product reviews, and ultimately make a purchase.
WHAT SHOULD A PRODUCT LISTING INCLUDE?
You can also focus your efforts on seven parts of a product listing:
1: Product Title.
Brand Name, main keyword, material, design, and color.
2: Product 5 Bullet Points (Features).
Material.
Benefits and Features.
Benefits and Features.
Benefits and Features.
Satisfaction Guarantee.
3: Product Description.
4: Backend search keywords.
5: Fulfillment Method.
6: Product Pricing.
7: Product Images.
THERE ARE SOME PARAMETERS WE WORK ON THAT OUR LISTING CAN GENERATE HIGH SALES.
1: Buyer Friendly: this means all the information about the product must be described and highlighted nicely.
2: Amazon-friendly: means to enrich the content with high search volume relevant keywords to maximize traffic.
3: Price must be competitive with the market.
4: Must be min 20 reviews with a 4+ rating.
5: Images must be HD as well as infographic and real lifestyle.
-Bilal Khan
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